Projection Industry Players Align to Set New Standard

LOS ANGELES, Jan. 7 /PRNewswire/ -- Today, leading projector manufacturers
and technology providers united to endorse a new international specification
that will allow users to evaluate the color performance of digital projectors
to ensure their investment delivers the most impact and the greatest effect.
The new specification called "Color Brightness" measures color light output.
With the fast-paced development of vivid color content and the rapid adoption
of high definition video, the quality and impact of the color produced by a
projector has become extremely important.  Leading industry players in support
of the movement include 3LCD manufacturers Epson and Sony.
   From the classroom to the boardroom to the living room, vivid color
improves communication-enhancing attention, comprehension and learning.
Current industry specification metrics fail to highlight the differences in
color light output among competing products and technologies -- leaving it
virtually unreported.  Despite the overwhelming use of color today, the
industry has continued to rely largely on specifications that only measure
black and white performance such as brightness and contrast ratio.  There is
growing consensus for the need for an effective, easy-to-use projector
measurement metric -- Color Brightness.
   "We are focused on delivering a higher standard of image quality," said
John Kaloukian, director of the Professional Display Group at Sony
Electronics.
"Image quality is a function of high color and high brightness.  That is
exactly what the Color Brightness specification communicates.  Based on
industry accepted methodologies, Color Brightness makes a lot of sense for
communicating the importance and impact of color."